Marketing of meta-universe virtual world

Marketing of meta-universe virtual world. Depending on who you talk to, this futuristic virtual world is either the next big thing in marketing or an over-hyped fashion.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

Meta has launched new customization options for virtual avatars, including hearing aids and Super Bowl T-shirts. Meta, formerly Facebook, has added new features to its various platforms to make avatars "more expressive, customizable and diverse", according to the company. Avatars controlled by Meta's VR products can now be fine-tuned to reflect the skin color and facial features of their human counterparts. Virtual cochlear implants and ear-mounted hearing aids have also been added to the company's VR platform. The new feature also pays tribute to the Super Bowl: Meta partnered with NFL to give avatars a choice between a Bengal tiger T-shirt or a ram T-shirt-it also developed a "neutral" Super Bowl T-shirt. -suitable for those of us who are not going to choose one side.

NFL is launching the NFT series to commemorate Super LVI. The National Football League has announced that it will abandon a series of NFT to reward fans who will take part in a major game in Los Angeles on February 13. These digital tokens are positioned as collectible souvenirs of events, similar to the payroll that people often keep for emotional value after concerts or sporting events. "as the first full fan capacity Super Bowl with full mobile tickets, Super LVI provides a special opportunity for the league to use NFT as a tool to attract and celebrate fans," NFL said in a statement. "every fan participating in the Super LVI will receive a free customized NFT with their unique parts, rows and seats to commemorate the match day and provide digital souvenirs of their Super Bowl experience."

Real estate in the virtual world is booming. The meta-universe land boom has begun. According to a new report from CNBC, Yuanjie's real estate sales revenue exceeded 500 million US dollars in 2021. The rapid growth spawned largely by the renaming of Facebook to Meta is only expected to continue, with metacosmos real estate sales expected to be close to $1 billion. At present, most virtual real estate development and packaging are controlled by four platforms: Decentraland, sandboxie, Somnium and Cryptovoxels. According to CNBC, Sandbox is the leader of the four platforms, "in the new year, 62 per cent of available land and 3/4 of land sales on the four platforms".

Metaversal works with digital artists to "open source its brand". Meta Universe, which describes itself as "the first company to combine venture studios with NFT-focused investment companies", announced the launch of MetaLetters DAO, a new initiative aimed at promoting partnerships between brands and digital creators and "shaping a decentralized, fair and inclusive meta-universe."

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