How do SMEs do marketing?

How do SMEs do marketing? WeCom adding friends is increasingly infiltrating into our daily life, and this marketing method has also brought a real improvement for the growth of enterprise performance.Next, True-E Canada Digital Marketingexpert Jenny Mei will tell you more about it.

When the flow dividend disappears, the private domain becomes a "battleground". However, with the increasing cost of getting customers year by year, even large enterprises with strong financial support are easy to fall into the bottleneck of getting customers, superimposing the impact of the epidemic, and small and medium-sized enterprises worry about getting customers every day. At the same time, WeCom software demand, sales acceptance capacity, customer asset precipitation, customer operation management and other aspects significantly speed up the iterative update.

"add friends" drainage is the first step of private domain traffic operation, only after the completion of the original flow accumulation, it is possible to carry out follow-up interaction, transformation, repurchase and other marketing work. Although WeCom's private domain traffic operation functions are gradually enriched, when we face a large number of customers and need to add friends one by one, it is also a headache. Coupled with the fact that WeCom itself does not have the function of automatically adding friends in batches, many enterprises have turned their attention to third-party tools.

The AI fusion self-operation platform independently developed by Zhongguancun Kejin uses cutting-edge technologies such as RPA process automation technology and AI artificial intelligence to obtain customer phone numbers from multiple channels by simulating manual work, then automatically search mobile phone numbers, quickly add customer friends, and use the "active batch addition + passive fission drainage" mode to improve the growth rate of customer friends. Help enterprises to efficiently and batch precipitate omni-channel customers to Wechat ecological private domain traffic pool.

1. Ground push / online active drainage.

As we all know, enterprises in industries such as e-commerce and education will use online delivery or ground push to collect forms, register products, and obtain a large number of customer mobile phone numbers. In order to maintain a long-term positive interaction between users and the brand, and eventually turn into customers, employees need to add these customers as Wechat friends, but the manual operation is time-consuming and inefficient. Using the AI integration self-operating platform, you can input / import mobile phone numbers with one click, automatically add friends, and quickly transform strangers who meet for the first time into potential customers who can communicate at any time.

2. E-commerce order import.

If an enterprise has set up stores on pinduoduo, JD.com, Taobao and other e-commerce platforms and has accumulated a lot of customer orders, it can directly use AI fusion from the operation platform to extract the mobile phone number of the order, automatically perform the task of adding friends through the robot, realize automatic addition of customer Wechat, and uniformly collect multi-channel traffic into the private domain traffic pool.

3. Transformation of customer management system.

If the enterprise has its own CRM system, AI Fusion self-operating platform can directly simulate employees, obtain customer information from CRM system, and automatically initiate Wechat friend requests.

With the intelligent friend addition function, employees do not need to search numbers one by one to add friends, do not need to copy and paste back and forth on different pages, save time and effort, and greatly improve the efficiency of adding friends.

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