Hot marketing

Hot marketing. I have seen people who buy houses and give home appliances. Have you ever seen people who buy houses and give crocodiles away?Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

Crocodile, bright red autumn, colorful fireworks. Yes! You read it right! This is not a crocodile getting married, but an advertisement of "buy a house for a crocodile" made by a central enterprise in Ningbo. I have to say, this wave of arrogant coquettish operation is really an eye-opener!

As soon as this picture came out, many people's first reaction was surprised! Related pictures and videos instantly hit the Ningbo people's moments and Douyin and other online media, causing a sharp increase in popularity.

Compared with other more conventional communication methods such as "going to the countryside, sending single pages, sending tissue boxes" and so on, such a novel way of expanding customers is really eye-catching.

Of course, the comments on this matter are also mixed: some people say that the advertisement is too out of line; but many people say that it is very fresh, and developers who are still so approachable are rare. In short, this "buy a house to send a crocodile" incident has triggered a wave of discussion and hot discussion among the whole people in Ningbo.

In fact, from the perspective of advertising marketing, this event marketing as a whole is a relatively successful attempt in the real estate industry. You know, the previous real estate event marketing is often in a kind of "watching the hustle and bustle inside the circle, no one knows outside the circle" embarrassed self-excited state. And this "buy a house to give away crocodile" real estate circle new event marketing, can be said to be a real "fire out of the circle"!

The event marketing is dominated by Fenghua Poly. Can not help but sigh, the original seemingly high central enterprises, after putting down their posture, can also be so approachable.

In addition to the promotion way of "buying a house and giving away crocodiles", which is greatly inspired and full of gimmicks, it has also simultaneously carried out "giving cabbage", "sending chicken legs", "sending small yellow croaker" and other friendly and approachable promotion methods, and new tricks have been put into action one after another. At present, it has indeed achieved a very good communication effect.

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