MarTech empowers marketing

MarTech empowers marketing. Dongxin headquarters R & D base was officially completed in Shenzhen Bay Science and Technology Ecological Park, Nanshan District, Shenzhen, announced its establishment.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

The base is intended to strengthen the company's digital operation and management construction, and form a more complete digital technology service system. Dongxin IT and relevant R & D team leaders Yan Renshuang and Jin Peiyin jointly attended to unveil the headquarters R & D base.

The R & D base is located in Shenzhen Bay Science and Technology Ecological Park, which takes the industrial innovation ecosystem as the core and continues to inject strong momentum into the mass entrepreneurship and innovation Initiative.

Prior to this, the one-stop intelligent advertising management platform "Magpie Bridge" developed by the founding team of the R & D base upgraded the traditional operation mode of effective advertising and greatly improved the human efficiency of the marketing team. It represents not only an operating tool, but also an advanced, smooth and efficient work concept, which is an important step for the company to implement the concept of "enabling mobile marketing with MarTech technology".

As a leading mobile marketing service provider in China, Dongxin's R & D team has been devoted to AI and SaaS technology research for a long time, opened the layout of smart marketing very early, and took the lead in developing and applying SaaS-based mobile marketing model in China, and achieved good responses in the industry. With the effectiveness and accuracy of data analysis and the demand for ecological integration increasingly becoming the focus, Dongxin is establishing and improving the digital technology service system, speeding up the layout of digital construction, and creating an one-stop integrated service covering the whole platform and full link of marketing.

Dongxin has been at the forefront of the digital marketing industry. At present, Dongxin Group has three state-level high-tech enterprises. In big data, cloud computing, AI algorithm and other areas of core technology research, as of February 2022, the total number of national invention patents and software copyright and other intellectual property rights exceeded 309. In 2021, Dongxin is among the top 10 software and Internet companies with steady growth, with a government award of 10 million yuan. It can be seen that Dongxin's efforts and contributions in digital construction have been highly recognized and strongly supported by the government.

Dongxin is comprehensively establishing a customer-centered, performance-oriented, technology-led and innovation-driven marketing technology company. The headquarters R & D base insists on making use of digital resources to promote the steady growth of the digital economy.

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