Valentine's Day marketing strategy

Valentine's Day marketing strategy. Valentine's Day, also known as St. Valentine's Day or St. Valentine's Day, that is, February 14 every year, is one of the traditional festivals in western countries and originated from Christianity.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

This is a holiday about love, romance and flowers, chocolates and greeting cards. Men and women give gifts to each other on this day to express their love or friendship. As we all know, Valentine's Day is also the first big sales day after the shopping season, and it provides an opportunity for all cross-border sellers to boost sales in Q1. In order to seize this opportunity, Xiaoyi sorted out some marketing strategies for you, hoping to give you some inspiration.

You can add Valentine's Day atmosphere to the website by adding shopping pages with special Valentine's Day features, changing product pictures of Valentine's Day elements, adding keywords of "Valentine's Day" to the product title, and changing the banner of Valentine's Day theme on the website, so as to stimulate consumers to shop.

Valentine's Day is a romantic day, which means that people are more likely to respond to emotional stories, so we can try to tell some emotional stories in our advertisements to enhance people's affection for our brand. But one thing to pay attention to is not to simply tell a story, make sure it has a certain connection with the product, and highlight the memory point of the product.

When we sellers prepare for Valentine's Day, we can't confine our thinking to celebrating between couples, such as the "Galentine's Day" before Valentine's Day (February 13). We sellers can carry out our marketing activities aimed at the friendship between girlfriends. In addition, many people give gifts to friends, colleagues, family members and even pets on Valentine's Day, so we need to spread our thinking and expand our audience, which will make our sales higher and higher.

When it comes to festivals, sales promotion is an essential way of marketing. In addition to the most simple and common direct discounts, Xiaoyi also provides you with several other promotions.

If we want to participate in the Valentine's Day promotion without reducing the existing discounts and prices, we can attract the attention of consumers by giving free gifts, such as chocolates and flowers. Valentine's Day limited gift packaging these gifts in line with the atmosphere of Valentine's Day, or some products in our station.

Now the blind box is gradually rising, and people's interest in the blind box is getting higher and higher. But this is actually a form of bundling and one of the easiest ways to increase the average value of store orders. We can pack all the best products and some products related to Valentine's Day into a blind box and sell them to customers at a certain discount.

On the website, highlighting the gifts that girls and boys expect to receive on Valentine's Day is a good way for sellers to increase sales of promotional products. We can offer an exclusive discount when buyers buy a pair of products. It can also encourage customers to buy gifts for their loved ones, doubling the sales of our already best-selling products.

By working with online celebrities, we can use the influence of online celebrities to build our brand awareness and consumer trust. We can choose Internet celebrities who have experience in promotion and have good results as our partners.

In-station marketing is also a key point that we can not ignore. We can inform our customers of our Valentine's Day promotion by email, and we can also recommend some Valentine's Day products to our customers in the email. But when we do email marketing, in addition to telling our customers about our promotional activities, we also have to provide them with some valuable things, such as teaching them how to create surprises, how to arrange gifts, and so on. This makes our email more valuable and will not be regarded as spam by customers.

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