Network marketing action plan

Network marketing action plan. Visual marketing and mobile phone APP marketing are the latest marketing action plans. As the Internet has become an indispensable part of many people's lives, visual marketing has risen to a new height, a variety of means and techniques emerge in endlessly.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

The combination of "video" and "Internet" makes this innovative marketing form have the advantages of both: it has a variety of characteristics of TV short films, such as strong appeal, diverse forms and contents, wanton creativity and so on, as well as the advantages of Internet marketing. Video integrated marketing is a marketing behavior that uses video for media transmission, including video planning, video production and video dissemination. The use of network video, micro-movies and other ways, and the product or brand information into the video, resulting in a visual impact and performance tension, through the power of netizens to achieve self-communication, to achieve the purpose of marketing products or brands.

With the popularity of smart phones and Ipad and other mobile terminal devices, people gradually get used to using APP clients to surf the Internet. APP is not just a client on a mobile device. Nowadays, many devices can download the manufacturer's APP software to wirelessly control different products.

Not only that, with the rise of the mobile Internet, more and more Internet enterprises and e-commerce platforms regard APP as the main battlefield of sales.

First, network video marketing.

1. Overview.

Network video marketing, like a dark horse, has become a killer application of network promotion. Today, with the widespread use of social media, more and more enterprises use micro-video to spread brand stories with visual, human and funny devices, gaining more fans and potential customers than other promotion models. Video marketing is not a difficult thing, enterprises only need an ordinary camera, mobile phone, plus people who understand video production and planning, there is a chance to achieve all this.

2. Broad definition.

In a broad sense, network video marketing refers to the marketing means that enterprises put various forms of video clips on the Internet to achieve a certain publicity purpose.

3. Narrow definition.

In a narrow sense, network video marketing refers to the transmission of product marketing scene real-time video image signal and corporate image video signal to the Internet through digital technology to achieve the purpose of product marketing and brand communication.

The form of online video marketing is similar to TV video clips, but the platform is on the Internet.

Second, the characteristics of network video marketing.

Online marketing video has the following characteristics:

1. Low cost.

Compared with traditional advertising, online video marketing is much cheaper.

2. It is more intuitive to understand the product.

Network video marketing can make customers understand the products of the enterprise intuitively. Psychologists believe that among the three forms of expression, words, pictures and video, video has the greatest impact on people's video and brain senses. Therefore, a video with high content value and strong viewing can not only let customers understand the enterprise's products in all aspects, but also sell and capture the hearts of customers.

3. Let search engines include them quickly.

For a website, the search engine is fast for a week and slow for more than a month; if you do a keyword ranking, it will take at least a few friends or even half a year. We all know that the weight of video sites is very high, when users post a video, as long as they pass the audit, the fastest ten minutes can be included, and the ranking is very high, second only to Baidu Library and Baidu know.

4. Interactive.

Because online video marketing is uploaded to the Internet, the Internet is an interactive world. If the video attracts the audience, the audience will interact, thus improving the brand and market awareness of the enterprise.

5. Once and for all.

When a video is uploaded to major video websites, thousands of people will actively search and watch it. 24 hours a day, there are artificial enterprises to do publicity, server transmission speed and influence is greater than any kind of marketing method.

6. Easy to operate.

Online video marketing is easy to operate. As long as you have good ideas and record the video well, you can upload it to a well-known video website and track and investigate it in a timely manner.

7. it can better protect the copyright and interests of enterprises.

Articles, pictures and even websites can be easily copied, but the video is different. Put the company's URL watermark on the video, and in the process of operation, continuously insert the company's contact information, websites and other information, others copy very much. If the encryption software of one machine and one code is used at the same time, the copyright and interests can be better protected.

8. The effect is obvious.

After the release of online video marketing, it is necessary to track the effect of video advertising, timely understand the evaluation of users, communicate with users, interact with users, users may have some understanding of enterprise products, and then have the possibility of purchase.

9. Greatly improve the conversion rate.

Because search video users are all target customers with strong demand in some aspect, when they watch and approve the enterprise's video, they will take the initiative to carry out the enterprise's website or directly add customer service personnel WeChat or private messages to learn more about it. So these customers are the most accurate traffic.

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