Trend Analysis of Mobile Marketing in 2022

Trend Analysis of Mobile Marketing in 2022. Mobile e-commerce is an inescapable trend in 2022. According to Statista, with the increase in the number of smartphones and tablets and the popularity of mobile-side shopping.Next, True-ECanada Digital Marketingexpert Jenny Mei will tell you more about it.

By the end of this year, mobile e-commerce is expected to account for more than half of the US e-commerce market, accounting for 53.9%. In addition, more than 50 per cent of purchases will be done by smartphones by 2025, according to Emarketer.

In the past two years, people who rarely used social media have also begun to communicate with people online. Because of the high social needs of human beings, social applications have become our first choice: TikTok, Facebook, Whatsapp and other social applications have the largest number of downloads; users spend the most money on Tinder, TikTok and Youtube.

In addition, mobile games are also popular with users because of their strong entertainment attributes. From super casual games to hardcore games, all kinds of mobile games are rising rapidly. Among them, super casual games are the first choice of advertisers.

Even if there are industry giants such as Google and Facebook, marketers must keep an open attitude and strong adaptability to other marketing channels. After all, every once in a while, new platforms emerge that change the entire field of mobile marketing.

In the past two years, TikTok is the best example. In 2021, the number of TikTok downloads exceeded 3 billion, and the number of monthly active users exceeded 1 billion, making it the most downloaded application in the world.

In terms of user groups, the main user group of TikTok is the young Generation Z. Now, however, the proportion of young TikTok users is declining year by year, indicating that the older generation is also beginning to accept TikTok.

The advertising potential of the TikTok platform is huge. For users, it provides rich video content and immersive experience, meaning far more than an "advertising platform"; for brand owners, it can make advertising consumers reach the way, more original, more user-centered.

In the era of the epidemic, the trend of "mobile commerce" is getting stronger: in the US alone, people spent more than $53.2 billion on mobile in 2020, up 55 per cent from a year earlier. And this global consumer's mobile shopping habits, once formed, will be difficult to change. App Annie predicts that the time people spend on shopping apps will increase by 40 per cent by 2025.

Brand owners need to make full use of consumer information, so they turn to the shopping software that "knows consumers best". Every existing application shopping function is a microcosm of the development of mobile commerce. Among them, the more significant is the rise of "social e-commerce" and "shopable advertising".

First, social e-commerce will continue to be the mainstream trend in 2022. Right now, Facebook, TikTok, Instagram and Snapchat are all developing social ecommerce.

Second, "shopable advertising", one of the most popular forms is "shopable video advertising". Today, 40 per cent of marketers are using shopable video ads, according to Marketingdive. Marketers will create "shopable videos" on platforms such as Instagram, Amazon and Youtube, which may include interactive fashion shows and creative videos of online celebrities.

Streaming is no longer the monopoly of the big screen. Users can watch it on Netflix, HBOGo, Twitch, Amazon Prime, Youtube and other mobile devices.

In 2020, the amount of time users used mobile end-streaming media increased by 40% compared with the same period last year. In 2021, American users installed an average of 9.5 streaming applications on mobile devices, an increase of 85% compared with 2019.

Moreover, there is a view that social networks such as TikTok and Snapchat also belong to the type of streaming media services. Although these platforms are different from traditional streaming media and their content is produced by users, they are still strong competitors in the field of streaming media.

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