How to do marketing in the off-season?

How to do marketing in the off-season? Whether it is Wal-Mart, Fang Dong Lai or Yonghui, once it comes to the off-season, they all need to improve store performance through marketing activities.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

So if an enterprise wants to hold a successful and effective marketing campaign, managers must first find out why this marketing is done. Today, Xing Xiaobian summed up four kinds of common marketing purposes, so that we can be more targeted to do supermarket marketing activities to help you clear the inventory in 3 days!

I. sales promotion purely for the purpose of "clearing inventory"

Once the goods in the store have passed a certain period of time, they will become difficult to sell or can no longer be sold at all. At this time, they need to be disposed of quickly before they "expire" through price reduction and promotion.

There are three sales methods that can be used to reduce inventory pressure:

1. Bundling sales: use tools such as duct tape to bundle expired goods with other goods and mark the words "buy and give away".

two。. Combined sales method: the promotional goods are bundled together according to the standard of 2-5 and sold in bundles or boxes.

3. Price reduction method: concentrate the promotional goods in a specific area of the store and sell at a reduced price in the form of "5 yuan uniform", "20% discount" and so on.

Second, sales promotion with the purpose of "increasing sales"

In order to control the business situation, the supermarket will make a quarterly and annual sales plan for each item. When the goods are about to fail to meet the target plan, it is necessary to speed up the sales of goods through promotional activities.

To increase the sales volume of goods in a short period of time, you can use the following two promotion methods:

1. Price discount: mark the original price and the discounted price on the price tag of a single commodity to attract customers through the price difference.

two。. Complimentary gifts: the words "buy two get one free" or "no price increase" are marked on the promotional goods to create a value-added effect.

III. Promotion for the purpose of "new products on the market"

Although the large structure of goods in the supermarket will not change often, it is inevitable that there will be a need to cooperate with the introduction of new products by manufacturers. At this time, we need to make use of sales promotion to let more customers know about the new products on the shelves and stimulate their desire to buy.

There are three ways to let more customers know about the launch of the new product:

1. Co-distributor: joint merchandise manufacturers and distributors promote together to integrate resources and reduce the loss caused by poor sales of new products.

two。. Experience promotion: let customers experience, try new products, or give away the form of gift packaging, so that customers first understand and experience the goods.

3. Demonstration promotion: show customers how to use the new products, such as the dust removal effect of the new vacuum cleaners, so that customers can see the practicality and ease of operation of the new products.

IV. Sales promotion with the purpose of "raising awareness"

If the supermarket wants to increase sales and tap more customers, we must first expand the popularity of the supermarket, especially the newly opened supermarket, through such a promotion to enhance its own popularity and let more people know the existence of the supermarket.

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